But such optimism comes with a word of caution, given the Beijing Olympics four years ago.

With a target of three to seven medals, Team GB were left to “lick their wounds” after ending the Games with only two curling medals – won on the last two days of competition – to show for a fortnight of upsets and near-misses.

GB Snowsport chief executive Vicky Gosling later told BBC Sport that athletes had flown to China with a “slight arrogance”.

Speaking before the 2026 Games, she said: “We’ve always got it in the back of our minds.

“We can’t bank on anything because literally anything can happen. There’s that sense of jeopardy.”

Team GB chef de mission Eve Muirhead added: “What a great opportunity we have, but we’ve also got to take into account the high risk of winter sport – and that’s why everyone loves it.”

But this time it does feel different.

Take the 2024-25 season, for example. Britain’s winter athletes won nine World Championship medals across the sports.

British skiers and snowboarders achieved 28 major podiums in Olympic disciplines, won three Crystal Globes (overall World Cup titles) and one World Championship title for Atkin.

In skeleton, British athletes won three World Championship medals and 19 on the World Cup circuit – seven of which were gold – while Weston and Wyatt secured a one-two in the overall rankings.

Despite injuries threatening to derail some athletes’ march towards the Olympics, such widespread success has continued into the current season.

At the X Games, in which the world’s best freestyle skiers and snowboarders are invited to compete, Brookes, Atkin and Muir came away with five medals between them – three of them gold – in a statement performance only two weeks before Milan-Cortina.

And in men’s skeleton, Weston won five of the seven World Cup races this season and Wyatt won the other two.

“I’m really excited,” said Gosling. “When you look at the strength in depth of the team that we have, we couldn’t be in a better place.

“We’ve punched way above our weight.”

Over the four-year cycle leading into the Milan-Cortina Games, UK Sport has ploughed £25.5m into winter sports on the Olympic programme, up from £22.2m for the Beijing cycle.

The 2022 figure was almost double the investment for Sochi 2014.

However, Olympic winter sports federations in the US received about £24m for the year of 2022 alone from the US Olympic Committee.

“We’ve gone from a nation happy to be at the start line to a nation that’s truly capable of winning,” said Gosling.

“Not only do we expect to be on the start line, but we expect a medal.

“The Eddie the Eagle days are over.”