The fifth edition of the Basketball Africa League (BAL) is attracting fans for both the action on court and the entertainment off it.

The relationship between music and the sport is a long-standing tradition, with basketball stars often exploring cultural ventures and artists drawing inspiration from players.

So it is no surprise that, just like the NBA, the BAL is leveraging the power of entertainment – not just to help grow the game on the continent, but also boost Africa’s creative economy.

Camera: Jeff Sauke

Producers: Kelvin Kimathi and Priya Sippy