The Prem will focus on delivering more action and behind-the-scenes content to YouTube and social media, with big hits, young stars and emotional moments showcased alongside tries and match highlights.

Its marketing push is part of a drive for growth, investment and subsequent financial security after the chastening demise of Worcester, Wasps and London Irish, who all went bust in the 2022-23 season.

The Premiership believes that a franchise system – with on-pitch relegation scrapped, but teams obliged to hit centrally-set standards on and off the pitch – would attract a flush of new money.

Switching to such an expansion model has the backing of Rugby Football Union chief executive Bill Sweeney, but will need the approval of the RFU Council to become reality.

The second-tier Championship announced in May that it would similarly change its name for the start of next season, opting for ‘Champ Rugby’.

The Six Nations has also recently rebranded. The tournament unveiled a new orange logo in December, with the majority of fans unimpressed.